# Prosumer Crypto

**Published by:** [Jayme Hoffman](https://newsletter.jaymehoffman.com/)
**Published on:** 2024-05-23
**URL:** https://newsletter.jaymehoffman.com/prosumer

## Content

One current challenge with consumer crypto is that most active users are builders or speculators. There are not that many actual consumers *yet. This is not bad, but if you're building crypto stuff for consumers, I think you need to be aware of it. If you run the cryptonative GTM, you need to cater to crypto professionals (traders, developers, artists, creators) first or plan on abstracting away the crypto aspects after finding your first 100-1K happy users. If you GTM elsewhere, this doesn't matter. The new consumer projects going to market with cryptonatives that have the most staying power right now have a prosumer angle. Some examples executing this well …Hypersub: NFT subscriptions for crypto artistsParagraph: publishing tools for crypto creatorsFarcaster: protocol + community for crypto buildersDexscreener: realtime dex analytics for crypto tradersBounycaster: labor marketplace for crypto companiesOnceUpon: blockchain explorer for superchain buildersFirst appeared on Farcaster.FarcasterJayme Hoffman on WarpcastSome thoughts on consumer crypto. Curious if anyone else feels this right now? https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/196c0ea9-2400-45a9-6f56-7d7833cad100/original

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