CSX: Week 1 Notes
We’re participating in a16z Crypto’s CSX in London. I’ll use this newsletter to share notes, links, and lessons from the program. Here are my notes f...
Launchcaster + Orange DAO
I’m excited to announce that Launchcaster has been acquired by Orange DAO. We launched Launchcaster two years ago because we didn’t have a great place to share and discover crypto projects with a community that cared. Since then, our side project has evolved into a public good, fostering thousands of launches and attracting over 15,000 crypto builders. We wanted to find a long-term home for Launchcaster where it could grow and continue as a public good for crypto builders without needing to t...
Drink Tap Water
The story of the TBPN on TBA
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Farcaster Frames are a superpower if your product leverages billboarding, i.e., the use of your product is visible to other people around you because it's repeatedly shared. In web2, this is seeing TikTok videos on Instagram or Twitch links on X. On Farcaster, this is casts with Zora mints, Paragraph posts, OpenSea links, and Etherscan transactions.
The repeatedly sharing component is essential because if your product link is shared, your frame will be easily seen and engaged with, and vice versa if not. Here are a few examples of products that leverage billboarding and frames:
Back in April 2023, Paragraph ranked 16th among the most shared URL domains in casts. Colin and team, we're one of the first to leverage frames, launching the ability for users to subscribe to newsletters and then shortly after reading posts directly in a frame. These features are a massive unlock for writers and creators to connect with and grow their audience on Farcaster. Here's
Farcaster Frames are a superpower if your product leverages billboarding, i.e., the use of your product is visible to other people around you because it's repeatedly shared. In web2, this is seeing TikTok videos on Instagram or Twitch links on X. On Farcaster, this is casts with Zora mints, Paragraph posts, OpenSea links, and Etherscan transactions.
The repeatedly sharing component is essential because if your product link is shared, your frame will be easily seen and engaged with, and vice versa if not. Here are a few examples of products that leverage billboarding and frames:
Back in April 2023, Paragraph ranked 16th among the most shared URL domains in casts. Colin and team, we're one of the first to leverage frames, launching the ability for users to subscribe to newsletters and then shortly after reading posts directly in a frame. These features are a massive unlock for writers and creators to connect with and grow their audience on Farcaster. Here's
CSX: Week 1 Notes
We’re participating in a16z Crypto’s CSX in London. I’ll use this newsletter to share notes, links, and lessons from the program. Here are my notes f...
Launchcaster + Orange DAO
I’m excited to announce that Launchcaster has been acquired by Orange DAO. We launched Launchcaster two years ago because we didn’t have a great place to share and discover crypto projects with a community that cared. Since then, our side project has evolved into a public good, fostering thousands of launches and attracting over 15,000 crypto builders. We wanted to find a long-term home for Launchcaster where it could grow and continue as a public good for crypto builders without needing to t...
Drink Tap Water
The story of the TBPN on TBA
Share Dialog
This is my newsletter. Subscribe to get my updates and writing sent to your email or wallet.
Seemore TOTD 2/19: As a founder, I’m down so bad for Frames Distribution. Since they’re not eligible for Trending tab (thx to “recast to mint” meta), you gotta relaunch them multiple times bc any non-bot-driven staying power is pretty tough to achieve Small frame dev accounts must feel a lotta pain here rn
@jayme curious how you're planning on tackling such problems with launchcaster (assuming it's similar)
Launchcater frames get distribution every time someone “@launch” a cast via the bot reply + cast in the /launchcaster channel and every time someone shares their launch post. More than half of upvotes are now coming from frames! I wrote about this a couple weeks ago https://paragraph.xyz/@jayme/farcaster-frames
New Paragraph: Billboarding with Frames Frames are a superpower *if your product leverages billboarding i.e. use of your product is visible to others b/c it's shared Sharing is key b/c if your URL is shared, your frame will be seen and engaged with, and vice versa if not https://paragraph.xyz/@jayme/farcaster-frames
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New NFT mints on Zora, Highlight, Manifold, Mintfun, and other platforms have been widely shared by creators and minters on Farcaster since the beginning. Integrating Frame support for these links greatly improves the UX by allowing NFT minting directly in the feed within a native mobile app, eliminating the need to simultaneously use a separate wallet app.
Shortly after the Frames announcement, @jacopo.eth launched Frame VR (Version Recast) — First recast, then mint NFT. The frame was recast over 2K times, making it one of the most popular casts on Farcaster at the time. A couple of days later, Manifold made it super easy for any creator to leverage this mechanic with Frame Mint on Base. Almost immediately after, there were dozens to hundreds of new Manifold frame drops. Slice, Highlight, Framedrop, and others have all started supporting Frames.
The combination of easy NFT deployment, sharing to engaged Farcasters, and allowing them to mint seamlessly is going to create a tsunami of new NFTs and mint activity.
Due to how the @launch bot works, Launchcaster URLs are shared on Farcaster daily and rank in the top 15 most shared URL domains in casts. Frame support was a no-brainer, and @nir brought up the simple idea: "Vote on launchcaster would be a cool frame." We tested it on Nir and the Yup team's two-month-old launch. Upvotes on Yup's launch went from 100 to over 1,500 in less than 24 hours, all because users could interact with the product in a frame, in the feed where they discovered it.
I’m excited to see the Frames ecosystem evolve and can’t recommend them enough to builders. Here’s a great Awesome list of Frame examples and resources from @df and Frames.js, one of the easiest ways to get started with frames.
New NFT mints on Zora, Highlight, Manifold, Mintfun, and other platforms have been widely shared by creators and minters on Farcaster since the beginning. Integrating Frame support for these links greatly improves the UX by allowing NFT minting directly in the feed within a native mobile app, eliminating the need to simultaneously use a separate wallet app.
Shortly after the Frames announcement, @jacopo.eth launched Frame VR (Version Recast) — First recast, then mint NFT. The frame was recast over 2K times, making it one of the most popular casts on Farcaster at the time. A couple of days later, Manifold made it super easy for any creator to leverage this mechanic with Frame Mint on Base. Almost immediately after, there were dozens to hundreds of new Manifold frame drops. Slice, Highlight, Framedrop, and others have all started supporting Frames.
The combination of easy NFT deployment, sharing to engaged Farcasters, and allowing them to mint seamlessly is going to create a tsunami of new NFTs and mint activity.
Due to how the @launch bot works, Launchcaster URLs are shared on Farcaster daily and rank in the top 15 most shared URL domains in casts. Frame support was a no-brainer, and @nir brought up the simple idea: "Vote on launchcaster would be a cool frame." We tested it on Nir and the Yup team's two-month-old launch. Upvotes on Yup's launch went from 100 to over 1,500 in less than 24 hours, all because users could interact with the product in a frame, in the feed where they discovered it.
I’m excited to see the Frames ecosystem evolve and can’t recommend them enough to builders. Here’s a great Awesome list of Frame examples and resources from @df and Frames.js, one of the easiest ways to get started with frames.
9 comments
Seemore TOTD 2/19: As a founder, I’m down so bad for Frames Distribution. Since they’re not eligible for Trending tab (thx to “recast to mint” meta), you gotta relaunch them multiple times bc any non-bot-driven staying power is pretty tough to achieve Small frame dev accounts must feel a lotta pain here rn
@jayme curious how you're planning on tackling such problems with launchcaster (assuming it's similar)
Launchcater frames get distribution every time someone “@launch” a cast via the bot reply + cast in the /launchcaster channel and every time someone shares their launch post. More than half of upvotes are now coming from frames! I wrote about this a couple weeks ago https://paragraph.xyz/@jayme/farcaster-frames
i think our new app leverages the mechanic even better!
hmm guess I was referring to cameron's problem of bot accounts/ low quality "recast to mint" frames making it to the trending list. how do you gauge quality of engagement for launches?
New Paragraph: Billboarding with Frames Frames are a superpower *if your product leverages billboarding i.e. use of your product is visible to others b/c it's shared Sharing is key b/c if your URL is shared, your frame will be seen and engaged with, and vice versa if not https://paragraph.xyz/@jayme/farcaster-frames
great mindset
Serendipity FTW! 100 $DEGEN
Subscribed o/