# Navigating the Crypto Idea Maze

> Our journey and lessons learned navigating the crypto idea maze the past couple years. 

**Published by:** [Jayme Hoffman](https://newsletter.jaymehoffman.com/)
**Published on:** 2024-01-09
**URL:** https://newsletter.jaymehoffman.com/crypto-idea-maze

## Content

Although I began my crypto journey in 2014, it wasn't until the beginning of 2022 that I truly began to navigate the crypto idea maze. I've now been working in crypto for for over two years. I took some time over the holiday break to reflect on our journey and the many lessons we've learned. I wanted to share an overview in case it's helpful to anyone. If you are working on any of these areas, feel free to reach out — I’m happy to share learnings.LaunchedHere are the crypto projects we launched and the lessons we learned. Sweetheartz.xyz — Send Valentine's Day NFTA quick side project to learnOnboarded 100s of YC alum to NFTsMost users wanted to send them to people without walletsMaindrop.xyz (1)— Venmo for sending NFTs to phone/email Infrequent behaviorLots of decent free and more convenient alternatives (Wallets, OpenSea)Pain and frequency are not high enough to change behaviorMaindrop.xyz (2) — Create and send NFT cards & gift cardsInfrequent behaviorThe market is too small right nowSolution in search of a problemMaindrop.xyz (3) — B2B tools for creating and sending NFTsDidn’t want to get into spamUnclear who second b is in this marketSeveral decent tools in the market, none winningLaunchcaster.xyz (1) — Product Hunt for sharing and discovering crypto projectsLaunched as a side project to solve own problem. Explored focusing on it and learned…Product Hunt is awesome but wasn’t a big bizTough to see path for a niche of a niche to become a big bizLaunchcaster.xyz (2)— Steam + App Store Connect for crypto appsNot enough apps and not enough with PMFApps in crypto are assets (I.e. ERC-20/721/1155, ABCs)Although not a big thing, Launchcaster is a great public good that should exist 🤝Launcher.xyz (1) — Studio + Kickstarter for consumer crypto appsUs building each app takes too long, not enough for users to doThe Howey Test is a tricky one Crypto apps are extremely ephemeral, ROI is a challengeMany users just want to play the metagameLauncher.xyz (2) — In-progress Stay tuned 💪Prototyped Here are crypto app ideas we explored and prototyped but decided not to launch. Allthing — Front page for every smart contractTested on LaunchcasterThe content is not that interestingDidn’t make sense for the future of smart contractsTopic — Buy/Sell interest-based groupsDidn’t feel unique enough Difficult chicken and egg dilemmaEarnings are not meaningful enough for the average memberABC Fun — Leaderboard + marketplace for bonding curve-based assetsUnclear path to PMF on assets/behavior that lack PMFHeavy reliance on Friend.tech, which dominates ABC marketBasetune — BasePaint for musicTested on TwitterCollab audio canvas is less participatory and interesting as pixel imageWould be a great side projectFirst appeared on Farcaster.

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