
CSX: Week 1 Notes
We’re participating in a16z Crypto’s CSX in London. I’ll use this newsletter to share notes, links, and lessons from the program. Here are my notes f...

Launchcaster + Orange DAO
I’m excited to announce that Launchcaster has been acquired by Orange DAO. We launched Launchcaster two years ago because we didn’t have a great place to share and discover crypto projects with a community that cared. Since then, our side project has evolved into a public good, fostering thousands of launches and attracting over 15,000 crypto builders. We wanted to find a long-term home for Launchcaster where it could grow and continue as a public good for crypto builders without needing to t...
Drink Tap Water
The story of the TBPN on TBA
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Although I began my crypto journey in 2014, it wasn't until the beginning of 2022 that I truly began to navigate the crypto idea maze. I've now been working in crypto for for over two years. I took some time over the holiday break to reflect on our journey and the many lessons we've learned. I wanted to share an overview in case it's helpful to anyone. If you are working on any of these areas, feel free to reach out — I’m happy to share learnings.
Here are the crypto projects we launched and the lessons we learned.
Sweetheartz.xyz — Send Valentine's Day NFT
A quick side project to learn
Onboarded 100s of YC alum to NFTs
Most users wanted to send them to people without wallets
Maindrop.xyz (1)— Venmo for sending NFTs to phone/email
Infrequent behavior
Lots of decent free and more convenient alternatives (Wallets, OpenSea)
Pain and frequency are not high enough to change behavior
Although I began my crypto journey in 2014, it wasn't until the beginning of 2022 that I truly began to navigate the crypto idea maze. I've now been working in crypto for for over two years. I took some time over the holiday break to reflect on our journey and the many lessons we've learned. I wanted to share an overview in case it's helpful to anyone. If you are working on any of these areas, feel free to reach out — I’m happy to share learnings.
Here are the crypto projects we launched and the lessons we learned.
Sweetheartz.xyz — Send Valentine's Day NFT
A quick side project to learn
Onboarded 100s of YC alum to NFTs
Most users wanted to send them to people without wallets
Maindrop.xyz (1)— Venmo for sending NFTs to phone/email
Infrequent behavior
Lots of decent free and more convenient alternatives (Wallets, OpenSea)
Pain and frequency are not high enough to change behavior

CSX: Week 1 Notes
We’re participating in a16z Crypto’s CSX in London. I’ll use this newsletter to share notes, links, and lessons from the program. Here are my notes f...

Launchcaster + Orange DAO
I’m excited to announce that Launchcaster has been acquired by Orange DAO. We launched Launchcaster two years ago because we didn’t have a great place to share and discover crypto projects with a community that cared. Since then, our side project has evolved into a public good, fostering thousands of launches and attracting over 15,000 crypto builders. We wanted to find a long-term home for Launchcaster where it could grow and continue as a public good for crypto builders without needing to t...
Drink Tap Water
The story of the TBPN on TBA
Share Dialog
This is my newsletter. Subscribe to get my updates and writing sent to your email or wallet.
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Subscribe to Jayme Hoffman
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Infrequent behavior
The market is too small right now
Solution in search of a problem
Maindrop.xyz (3) — B2B tools for creating and sending NFTs
Didn’t want to get into spam
Unclear who second b is in this market
Several decent tools in the market, none winning
Launchcaster.xyz (1) — Product Hunt for sharing and discovering crypto projects
Launched as a side project to solve own problem. Explored focusing on it and learned…
Product Hunt is awesome but wasn’t a big biz
Tough to see path for a niche of a niche to become a big biz
Launchcaster.xyz (2)— Steam + App Store Connect for crypto apps
Not enough apps and not enough with PMF
Apps in crypto are assets (I.e. ERC-20/721/1155, ABCs)
Although not a big thing, Launchcaster is a great public good that should exist 🤝
Launcher.xyz (1) — Studio + Kickstarter for consumer crypto apps
Us building each app takes too long, not enough for users to do
The Howey Test is a tricky one
Crypto apps are extremely ephemeral, ROI is a challenge
Many users just want to play the metagame
Launcher.xyz (2) — In-progress
Stay tuned 💪
Here are crypto app ideas we explored and prototyped but decided not to launch.
Allthing — Front page for every smart contract
Tested on Launchcaster
The content is not that interesting
Didn’t make sense for the future of smart contracts
Topic — Buy/Sell interest-based groups
Didn’t feel unique enough
Difficult chicken and egg dilemma
Earnings are not meaningful enough for the average member
ABC Fun — Leaderboard + marketplace for bonding curve-based assets
Unclear path to PMF on assets/behavior that lack PMF
Heavy reliance on Friend.tech, which dominates ABC market
Basetune — BasePaint for music
Tested on Twitter
Collab audio canvas is less participatory and interesting as pixel image
Would be a great side project
First appeared on Farcaster.
Infrequent behavior
The market is too small right now
Solution in search of a problem
Maindrop.xyz (3) — B2B tools for creating and sending NFTs
Didn’t want to get into spam
Unclear who second b is in this market
Several decent tools in the market, none winning
Launchcaster.xyz (1) — Product Hunt for sharing and discovering crypto projects
Launched as a side project to solve own problem. Explored focusing on it and learned…
Product Hunt is awesome but wasn’t a big biz
Tough to see path for a niche of a niche to become a big biz
Launchcaster.xyz (2)— Steam + App Store Connect for crypto apps
Not enough apps and not enough with PMF
Apps in crypto are assets (I.e. ERC-20/721/1155, ABCs)
Although not a big thing, Launchcaster is a great public good that should exist 🤝
Launcher.xyz (1) — Studio + Kickstarter for consumer crypto apps
Us building each app takes too long, not enough for users to do
The Howey Test is a tricky one
Crypto apps are extremely ephemeral, ROI is a challenge
Many users just want to play the metagame
Launcher.xyz (2) — In-progress
Stay tuned 💪
Here are crypto app ideas we explored and prototyped but decided not to launch.
Allthing — Front page for every smart contract
Tested on Launchcaster
The content is not that interesting
Didn’t make sense for the future of smart contracts
Topic — Buy/Sell interest-based groups
Didn’t feel unique enough
Difficult chicken and egg dilemma
Earnings are not meaningful enough for the average member
ABC Fun — Leaderboard + marketplace for bonding curve-based assets
Unclear path to PMF on assets/behavior that lack PMF
Heavy reliance on Friend.tech, which dominates ABC market
Basetune — BasePaint for music
Tested on Twitter
Collab audio canvas is less participatory and interesting as pixel image
Would be a great side project
First appeared on Farcaster.
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